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Psychology of color for your brand

Recently, I shared a few resources on creating unique color palettes for your branding. But how do you choose which colors you want to incorporate for your personal brand? Each color is tied with an emotional + psychological response, so it is crucial to understand the meaning behind each color, before you commit it to your brand. For instance, you might want to avoid the color blue for your restaurant, as it is known to be tranquil + peaceful, rather than stimulating your appetite. Take a look at the colors below to discover which ones align with your brand vision.

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Our top 10 stunning color palettes

Psychology of Color in Branding | Spruce Rd. #branding #color #psychology

Psychology of Color in Branding | Spruce Rd. #branding #color #psychology

Free download!

Our top 10 stunning color palettes


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  1. Louise

    This is awesome Jamie! Thanks for creating it – I’ll be referring back to it for sure!

  2. sTARLA

    I found what you had to say regarding the colors that represent our website very informative. It is very important to me that my customers feel comfortable coming into my website. I want them to feel at home. The colors that I came up with are Blue, Yellow, and Orange. My current colors are green blue, and purple. Can you tell me if you think the 3 new colors I chose would be more appropriate for my site. Thank you again, Starla

  3. Regina

    Thank you for this guide! What about brown? Is it also good for a brand?

    1. Jamie

      Thanks Regina! Absolutely… I just didn’t include every color, for the sake of simplicity 🙂

  4. Kercia

    Color theory is so fun!! I love how helpful and straightforward your graphic is too! 🙂

    1. Jamie

      I love color theory! This is just the surface of it, but helps simplify it a bit!

  5. Holly

    This is such a great resource! I’ve been at a stumbling block in terms of choosing colours for my new business idea but this has helped me put them together now – thank you!

    1. Jamie

      I am SO glad Holly! It helps to select one main color, and then create your color palette from there! Eager to see what you come up with!

  6. Monica Galvan

    What a lovely graphic, it’s great for a quick reference to refer back to often when reviewing/choosing colors!

    1. Jamie

      Thanks Monica! I know I will be referencing this guide I created 🙂

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