Lessons Learned: Hosting a Webinar
Happy Monday friends! Last week I hosted my second Lunch + Learn webinar. I had such a blast getting to know each of you that participated. A few of you have asked about my experience with Lunch + Learn — what I have learned from hosting a webinar, the logistics of it, and how it is going. Stay tuned for the end of this post, to gain access to my previous recorded Lunch + Learn webinars, as well as other exclusive resources!
Here are a few of my insights from hosting a monthly webinar:
The more interactive, the better
So far, I have tried two different platforms of hosting my Lunch + Learn webinars: Google hangouts on air and Crowdcast. While both webinars went well, and luckily no technical difficulties, I much prefer the Crowdcast platform. The reason for this is that not only does this platform look beautifully simplistic in its interface, it also had a nice chat box feature, which lent itself to better interaction throughout the webinar. When I used Google Hangouts, it felt a bit like I was talking to no one. I know people were there watching live and asking questions, but I really wanted to create more of a community than what felt like a lecture. Crowdcast provided an opportunity for people to interact throughout the webinar. People even showed up 30 minutes early, so we got to know each other a bit before it started.
I recently purchased LeadPages for my business, and discovered that they have a webinar feature as well, so I plan on hosting my next Lunch + Learn through their platform. It also has the capabilities for live chat, so I am excited to get to know you guys even better.
You don’t have to spend money
The main priority in hosting webinars should be on the content produced, and not about the platform. I know I often times get hung up on the minute details such as the logistics of hosting, but I learned that instead I should focus my energy on producing a quality webinar.
Though I purchased LeadPages now (for many uses, not just webinars), you can get by without spending money. When I first started researching webinar services, I was completely overwhelmed by how much most webinar platforms cost. If you are thinking about hosting a webinar, you can get by with using either Google Hangouts, or Crowdcast (which works with Google Hangouts). Crowdcast is great for a number of reasons, one of which is it allows you to export the e-mails from the attendees. I didn’t need this feature for my last webinar, since I already had the emails from my newsletter, but it is good to know. You also have the capability to send a reminder email for the upcoming webinar to the attendees as well.
This could probably go without saying, but I made sure I was prepared for each webinar. I created presentation slides that walked me through the process, so I made sure I stayed on track. I also had notes to ensure I hit every point I wanted to make. I don’t enjoy webinars/tutorials where it is evident the host is unprepared, so I make sure to keep the tutorial concise and as on topic as possible.
Listen to what people want to learn
Webinars are such a great way to teach a skill you already know, or to learn something from another webinar host. For my second Lunch + Learn, I came up with the topic in response to what people wanted to learn more about: utilizing Adobe Illustrator templates for your blog. Through teaching a topic that people are eager to learn about, they will be more invested. There is nothing worse than spending all that time preparing + teaching, only to find out that the attendees weren’t interested in that topic. I try to teach something that can provide insight for you.
With that said, if you have any ideas/suggestions for a future Lunch + Learn webinar, please share it below in this one-question survey. I would really appreciate your feedback!