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How to Organize Your Blog

There are probably a plethora of blog post ideas swimming in your head. Maybe they live on a napkin at a restaurant, when you came up with a creative post idea. Maybe they are in a written journal. Or, if you are like me, these ideas live in an organized list in Evernote. However you develop your blog post ideas, it is necessary to stay organized + on top of your blog, if you want a consistent readership and a professional voice.

Sometimes, though, you have a “blogger’s block,” and no ideas are coming to mind. Or, maybe you have a few great ideas, but the timing isn’t quite right yet. Not to fear! I have found a great solution to help both organize your blog + generate fresh blog post ideas.


I recommend that bloggers should develop a short list of categories, providing structure for your blog posts. Like file folders, categories allow you to file each blog post into a category in case readers want to reference similar posts throughout your blog. As you develop new posts, you can file them into a category. For instance, on my blog I have the categories

Blogging , brandingbusinessdesignreflections and resources. These categories allow a great structure for my site, help maintain consistency, and define my voice as a blogger.

How Categories Improve Your Blog:

Generates Content

Through establishing a structure to your blog, not only are you providing a consistent message to your readers, but you also have a go-to list of blog post ideas. If you are struggling to create posts for your blog, just reference one of your categories for inspiration. Personally, I have a note in my Evernote app titled “Blog Post Ideas,” Where I have each category listed, and below that several bullet points of post ideas that fit within that category. I just add to this list whenever I have a new post idea, or a follow up post based on a comment from a reader.


Blog categories are also great for SEO, as you have the ability to label + tag each post with keywords for your blog. These categories establish yourself as a sort of expert on the subject matter, and Google is more likely to pull your posts up higher in searches.


Through posting about a few broad subject matters, as opposed to inconsistent topics, you provide consistency to your blog. This presents your blog as professional + intentional, rather than a catch-all for your wandering thoughts. Consistency is what helps establish you as an expert in a certain subject matter, as well as gives your readers something to return for.

Visitors stay longer on your site

If you post consistently within the same blog series, or category, it is more likely that a reader will linger a bit longer on your blog. By displaying your categories in a sidebar on your blog, visitors have the ability to reference previous posts that are related to a specific subject matter on your blog.

Clear Brand Vision

Once you post consistently about a few broad categories, you begin to strengthen the message + vision behind your brand. In an earlier post, I mentioned how branding is not just the visual aspect of your business, but also encompasses the tone of voice + message. Through selecting a few topics to discuss in depth on your blog, you build yourself as an expert in those fields. This helps define you as someone who understands “branding”, “blogging”, “design”, “insert your blog category here”, etc.

If you are looking to either make the jump into blogging, or becoming more serious about your blog, I would suggest you start this process by defining what categories you want to discuss. Try to develop categories that both excite you, and provide something for the readers.


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  1. Stephanie Chrystal

    I was working on organizing my blog and being more intentional with my categories when I found your post in Pinterest. Great tips! Thanks!

  2. sam


  3. Elle Ay Esse

    Thank you so much for sharing this. I recently started offering blog coaching and it’s always nice to have a reference on something I teach! You are so right about categories and how they really do make a difference in how your blog is organized and running smoothly!
    – E

    1. Jamie

      Hi Elle – thanks for stopping by! They do make the biggest difference in structuring your blog for consistency! Best of luck in blog coaching 🙂

  4. Nour

    This is a fantastic post! I like that you explain in detail the benefits of having categories. Great advice and insight, thank you!

  5. My Streamlined Blog ProcessSpruce Rd.

    […] That way you always have access to add new ideas as trickle in. I keep organized + on track by categorizing each of my post ideas. This helps me stay consistent and organized at all times! […]

  6. Holl

    Great post! I’ve recently narrowed down even more the categories for my blog to creativity, career and digital marketing. I also pick a theme each month so every post is created around the same theme. For example, this month is “refresh”. But what I’ve found to be really helpful is that my three categories cross over and have actually given me an idea for a business which has always been a dream of mine. It’s posts like these that are the most valuable, so thank you for sharing!
    Holly |

    1. Jamie

      Oh I like the idea of a theme for each month! That helps keep your blog fresh + organized! Great insight, Holly!

    1. Jamie

      Glad this was helpful for you Asli!

  7. Kara

    GREAT advice! Now I just need to follow it!

    1. Jamie

      Hahaha! This is what we were talking about the other day! Great timing 🙂

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