Moodboard: Fresh + Bold

Happy Monday friends! I am knee-deep in a new brand identity project, that I can’t wait to share more about! Until then, I wanted to show a peek at the design direction, through the above moodboard. We’re going for a modern, fresh + bold approach, that appeals to a younger demographic, yet maintains a professional presence. Think: clean lines, approachable + friendly vibe. I typically shy away from a red color palette, but I am enjoying branching out to something new! Definitely excited to share the final brand identity shortly.