Close Menu

New brand identity for Lindsay Konrady

Itโ€™s been a while since I shared the design work that has kept me busy these past few months! I finally feel like my business is to a point where I am consistently attracting my ideal clients, and it has been a dream. There is a serious difference between my previous projects where I worked with any client who walked through the door (downfall of in-house design jobs), and now where I intentionally create content + images to attract my ideal clients. I am planning to expand more on HOW to attract ideal clients, but until then just a friendly reminder about the upcoming lunch + learn, where October Ink dives into how to attract + book ideal clients! This looks different for every studio, so I am curious to see what has worked for them! You can register to attend live here. Don’t worry, if you can’t make it live you will receive the recording.
I wanted to just pop in today and share a recent *dream* project of mine! I quietly updated my portfolio with it last week, but wanted to dive into a bit behind Lindsayโ€™s make-up artistry new brand identity.

Lindsay Konrady Artistry:

Lindsay was so great to work with. She had a clear vision in mind from the get go, and it was something that I was completely on board with. With the various make-up brands out there, she wanted to stand apart. Her goal was to create something visually compelling, feminine, yet not in an obvious way. We avoided the hand-lettering, pink color palettes, and overly feminine appeal, and instead we traded it in for a refined, elegant and luxurious look.

Here’s a bit about the project: The Lindsay Konrady Artistry brand identity conveys a timeless + refined elegance, in the form of a strong typographic logo mark. The brand appeals to the creative woman who values luxury & attention to details. The sub-mark uniquely combines the L and K in a feminine way. Overall, the brand reflects the quality + humanistic approach that Lindsay takes with her brides. What results is a curated combination of the floral pattern, hand painted textures, vintage photography, and graphic elements.

I really enjoyed creating a unique color palette, developing a custom pattern design and applying it to collateral designs! Tomorrow on the blog, I am going to share a bit more about the top branding collateral I recommend for various entrepreneurs, and how I implement this into my process. Stay tuned!

I am so happy with the final brand identity, and am thrilled that Lindsay is taking this next step in her career! If you are in Chicago, and in need of make-up artistry services, Lindsay is your gal.

Lindsay Konrady Brand Identity | Spruce Rd.

Lindsay Konrady Brand Identity | Spruce Rd.

Kind words:

So thrilled with the final result, and had such a fun time working with someone who shared the same vision! Here are a few kind words Lindsay had to say about her experience:

“Jamie was nothing short of spectacular! She made everything as seamless as possible for feedback and organization throughout the entire design process. I am seriously OBSESSED with her work and it could not have been any easier to work with her. We were on the same page throughout the entire process and I am 100 percent confident to recommend Spruce Rd. to anyone! THANK YOU times infinity to Jamie for her beautiful work conveying the vibe of Lindsay Konrady Artistry!”

Are you on the lookout for a fresh brand identity? I am booking up fast for the next couple months! If you are interested in working together, to craft a beautiful, purposeful + timeless brand identity, get in touch! You can view my current packaged services and process here.


Leave a Reply

Your email address will not be published. Required fields are marked *

    1. Jamie

      Thanks so much Aimee! It was definitely a fun one to work on ๐Ÿ™‚

  1. Sasha-Shae

    This turned out really sophisticated and I love how the florals work so well with everything. Good job!

    1. Jamie

      Thanks Shae!

  2. Holly

    Jamie, this turned out so lovely – I’m definitely pinning this! ๐Ÿ˜‰

    1. Jamie

      Aw thanks Holly!

  3. Liane Ward

    That pattern is stunning, Jamie! So glad to have stumbled on your site, your advice and resources are invaluable! :)I hope this doesn’t sound like a silly question but can I ask if you use a graphics tablet when creating illustrations? I’m trying to build out my digital design skills and want to know if it’s a worthy investment?

    1. Jamie

      Thanks so much Liane! I do not use a tablet, I never got the hang of it! I’m so used to the mouse by now :).

  4. Monica Galvan

    Love the feminine and elegant aesthetic of this design Jamie!

    1. Jamie

      Thanks so much Monica! I definitely had fun with this one ๐Ÿ™‚

  5. Briana

    Jamie! I love this! Can’t wait to hear more about it. Congratulations on landing some dream clients. ๐Ÿ™‚ Very exciting. Looking forward to seeing more of the work you get to do this year. I love the elegant nature and classiness of this brand.

    1. Jamie

      Thanks Briana! I’m so excited about these new projects!

  6. Laura

    This is gorgeous! I just love it. I especially love the vibe of the colors you chose. Beautiful work!

    1. Jamie

      Aw thanks so much Laura! I love this color palette, and the different take on a feminine brand!

  7. Kercia

    Oh Jamie, this is so beautiful! I feel like this comes as no surprise, but I am drooling over that pattern. I love the approach to stand out as well! Great work ๐Ÿ™‚

    1. Jamie

      Aw thanks Kercia, you are so sweet! The pattern was definitely a fun one to work on ๐Ÿ™‚

Free Training

Want zero-revisions with your design clients?

Snag our Zero-Revision Presentation Method to nail your next client project. In this quick 10-minute training youโ€™ll see exactly what our client presentations look like, the scripts we use and more to cut down revisions!