Featured Post
How many clients should you work with at a time?
As your design studio starts building traction and your client list increases, you might be asking yourself: “How many clients should I take on at a time?” I’m answering how many clients we enjoy working with at a time, and why.
Brand Self-Care: The Sketching Phase
Step two in our brand-self care series to designing a full brand from scratch is the sketching phase. Let’s dive into our process…
Read MoreBrand Self-Care: The Discovery Phase
Step one in our brand-self care series to designing a full brand from scratch is the discovery phase. Let’s dive in to our process…
Read MoreInstagram and Imposter Syndrome
I’ve struggled with imposter syndrome when on Instagram. Instead of calling it quits, I’ve found a lot of personal growth in clarifying what triggers my negative thoughts. This article is to encourage you that you are not alone, and also shares a few boundaries that have helped me.
Read MoreAnswering your Questions!
You guys submitted some fantastic questions (and lots of them!) about design, running a design studio, and even my age :). I’m answering each of them for ya!
Read MoreLaunched, Learned, Loved in 2019
2019 year in review — what we launched, learned and loved this past year.
Read MoreMy “zero-revision” method for client presentations
Over the past 4.5 years has led our brand design studio consistently gets zero revisions from clients. (yes, ZERO!) ie: we send the first proof and have no changes from clients. I’m dishing on one component of our system — the client presentation.
Read MorePitching new services: 3 emails that booked clients
Over the past 5 years I’ve tested services + products for Spruce Rd. behind the scenes. Some “tests” resulted in zero leads, but I’ve finally found a method that booked 100% of my open spots (and then some) and generated $10k in just a few days work. Here’s a case study of our most recent test including emails we sent to book the new service.
Read MoreIt doesn’t seem like a problem, but…
What do you do when you have a flood of project inquiries coming in and they all are a great fit for your freelance business?
Read MoreMore doesn’t always equal better
What do you when you have many project inquiries and yet none of them is the right fit? This is one of the harder seasons of business because it looks like everything is working when the leads are flowing in, but you know better.
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Swoon-worthy design with a friction-free process.
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