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Progress over Perfection

Progress over Perfection | Spruce Rd.

Progress over Perfection | Spruce Rd.

Through the course of my business + blog, I have had to make several decisions along the way that dictate the course Spruce Rd. is taking. Should I start a blog? A newsletter? A free webinar series? With each decision comes a lot of deep thought, as well as measuring it up against my vision to see if it aligns. If you haven’t figured it out by now, I am an introspective person and give a lot of thought to decisions! This is part of why I LOVE branding… I get to put my thinking cap on and problem solve, as well as let my creativity loose. Win/win.

Paralysis vs. Perfection

Sometimes though, these ideas can become


, and you just need to take action! If you’ve done the research and given it some serious thought, it is time to let that idea out of its cage. I see this all the time with clients. We start a branding or website project, and everything is going smooth. We both love the direction it is taking, and are excited! But then that moment of doubt creeps in… is this going to be my website forever? What if I need to add something later, it isn’t 100% perfect! I have some freeing news for you: It won’t be perfect! Your mindset might shift down the road, and that is okay. While that may seem like a downer, I mean it with best intentions. If you wait for your branding, that idea you have, or your blog to be perfect… you just might never start it. Don’t overthink it!

This is why you hear of people never taking that leap to pursuing their passion full-time, or a website project taking years to complete (when it could take mere weeks), or never taking that next step in your business. I say

just go for it, and you will learn as you go.

 I don’t say that lightly though! It all depends on what you are trying to launch. Make sure that it aligns with your


, as well as set milestones to help you achieve that goal. My point is simply that there is always a reason NOT to do it, so just do it. Imperfect progress is better than feeling paralyzed.

Getting started is the hardest part

As a solopreneur, this mantra definitely resonates with me! I have a pretty tight grip on everything in my business, and struggle with moving forward without knowing everything will turn out perfect! A great example of this has been my blog. To be honest, I didn’t follow all of the suggested ways to gear up for the launch of my blog. I didn’t have a backlog of posts ready to launch. I didn’t know the purpose behind it when I initially started blogging. Really, I just wanted a creative outlet. Once I launched, I continued to learn as I went along, and picked up strategies, even changed my web design, and defined my purpose on the way. Though that is not ideal, I don’t regret my path at all. If I tried to make it perfect from the get go, I might have never launched! The hardest part is always starting, but once you start you can refine throughout your journey.

[Tweet “Choose progress over perfection”]

Have you embraced this mantra of choosing progress over perfection? If so, I would love to hear about what you launched, and how you got over that tight grip of control! Tell me about it in the comments.


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  1. Julie Wylie

    Love this post, Jamie. I totally agree with everything you said. When I started my shop, I wasn’t 100% ready, but it had been something I’d been planning on doing for years. I was finally back home (after temporarily living in AZ), worked at it a little, but then *just started.* I don’t regret it at all! I didn’t have many products, and honestly, I’m still very much growing in that respect. But I can’t imagine my life had I not started just because of that. Who knows when I would have been “ready”? I’m happy to say I made the right decision in just starting my shop because it was time. It isn’t without its stresses or bumps in the road, but I’ll take that over waiting any day!

    1. Jamie

      So glad you started your shop! It is so adorable, and you can always expand + add more products down the line. That is what is so beautiful about an online business, it allows you to shift and grow as needed!

  2. Brittany • Adventure & the Wild

    I have to tell myself this constantly. I have it written so many different places as a reminder! I have had to learn to let go of my perfectionist tendencies & recognize that everything is a process. Excellence is a great thing to strive for, but you have to start somewhere first!

    1. Jamie

      I think as a creative we have the ability to often revise + edit until we have things just as we like it! Because of this, it is hard to let go of that tendency in an effort to move forward and just get started! Thanks so much for your insight, Brittany! Love your lettering 🙂

  3. Angel Y.

    I agree so much! Starting is always the hardest part but once you do it, it’s so much easier to build and change to make it what you want. Such a great post Jamie!

    1. Jamie

      SO true! It is much easier to change + build upon, than it is to get started! Thanks for stopping by Angel!

  4. Kercia

    Beautiful lettering, Jamie! I had some paralyzing perfection when I started my blog as it took me so long to just get started with it and it’s still no where near where I envision it, but right now, that’s okay. I am learning (slowly, haha), so I think that’s how I loosen my perfection grip a bit – just knowing that in order to grow I need to explore and that usually means not being perfect. Also, reminding myself that someone else’s path is not my path. I can create my own path. To discover and experience things on my own path is going to help me learn the lessons I need to at the correct time and takes the pressure of the ‘should do’s’ off.

    1. Jamie

      I’m right there with you on the overwhelm of starting a blog! I love what you said about in order to grow, you need to explore. That definitely resonates with me! You’ve been one of my earliest readers, so I am sure you have seen all the exploration and changes along the way! Amen to creating your own path! Mirroring what worked for someone else, doesn’t necessarily mean it will work for us. Love your insight, as always, Kercia!

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