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What is your color story?

Hey guys! For the past few weeks I have shared the psychology of color, as well as how to select a color palette for your brand, but I wanted to go a step further and provide you guys with a few color palettes specific to your aesthetic. I had so much fun creating this interactive quiz that tells you what your color story is, and a free bonus download with 4 ready to use palettes in your color aesthetic. Go ahead and take the quiz below, and make sure to share your results on Twitter! I love how everyone has a different preferred aesthetic, so I would like to see what result you end up with :).

Share your color story!

[Tweet “I got: Classic + Refined! What is your color story?”]

[Tweet “I got: Vintage Artisan! What is your color story?”]

[Tweet “I got: Feminine Beauty! What is your color story?”]

[Tweet “I got: Bold + Cheerful! What is your color story?”]

[Tweet “I got: Peaceful! What is your color story?”]

Grab your color palettes below:












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  1. Mona

    I don’t know why I’m surprised! I am feminine beauty and it is all pink (which also dominates my glass collection and wardrobe), but I hadn’t realized that in the reflection of my brand for health care advocacy, it is also a mother’s color. A mother is the ultimate advocate! This is an awesome tool!

  2. Beth Scott

    Classic & Refined! Although I have a bit of a Vintage Artisan feeling too. SO in love with this quiz, because I’d already chosen a sage green and classic font for my site – I’ve been justified! Found your site through Pinterest and I can already say it’s the branding site I’ve been looking for for months. Love love love! <3

    1. Jamie

      Hi Beth! Aw thanks so much, that means a lot to me! I’m with ya, I definitely lean toward a feminine aesthetic, but I have a mix of other aesthetics as well πŸ™‚

  3. Lauren Hooker

    This is such a clever idea! I got feminine beauty and I’m loving the color palette. So fun!

    1. Jamie

      So fun! I thought you would get feminine beauty… because that is what I got :).

  4. Shelby Johnson

    I got bold and cheerful! That was such a fun little quiz, and the color combinations suggestions were perfect!

  5. Brittany β€’ Adventure & the Wild

    This is SO fun. I love the quiz formatβ€”you should definitely do more posts like this! I got “Peaceful” (although I did take it multiple times because I had such a hard time deciding on my answers…very eclectic tastes here πŸ˜‰ haha). All the palettes are gorgeous though!

    1. Jamie

      I’m loving the quiz format, I might just do a few more posts like this :). I love the peaceful color swatches in the download! I am like you, I can take this quiz at different times of the day and end up with a different result!

  6. Kelsey Baldwin

    And super accurate! I got Classic + Refined, definitely my style πŸ™‚

  7. Natasha

    wow, Jamie- what a way to think outside the box! loved this interactive post so much!
    I got classic and refined!

    tash x

  8. Allison

    Ahh I love this! I got bold + cheerful, and that definitely fits my brand and personality. πŸ™‚ I use like to use bright, fun colors – aqua, pink, and lime green especially.

    1. Jamie

      So fun! I love all of the bold + cheerful palettes in the download!

  9. Julie Wylie

    Such a fun quiz! I got classic + refined, which I feel fits perfectly with my brand. Especially right now, since I’m taking some steps to create a palette & some of the colors I’m already using were in my result. πŸ™‚

  10. Sasha-Shae

    I’m a Feminine Beauty, and I have to agree that the colors in that palette are just lovely! I also love classic styles (but that’s mostly where fonts and layouts are concerned and patterns)

    1. Jamie

      Same here Sasha-Shae! I really love all of these aesthetics… but they can be combined through type, graphic elements and color! Love hearing the results πŸ™‚

  11. Sadaf F K.

    Feminine Beauty! Ha! Just tweeted! It was fun! πŸ˜€

  12. Monica galvan

    This was a fun idea for an engaging post. I got Classic + Refined! Not really surprised πŸ™‚ I’m curious, which is yours?

    1. Jamie

      Thanks Monica! I love seeing everyone’s results! So far classic + refined is the most popular :). I got feminine beauty! Though really, I adore each of these aesthetics :).

  13. Tiffany

    What a fun quiz! I got “feminine beauty” which totally suits me! Sharing this on Twitter! πŸ™‚

  14. Alice

    I loved this quiz! I’m classic + refined and I love the color palette. Just shared on Twitter πŸ™‚

    1. Jamie

      Awesome! Classic + refined seems to be the winner right now! You can download more palettes as well!

  15. Allyssa

    This is such a fun idea! I got bold and cheerful, which is 100% me πŸ™‚

    1. Jamie

      It really is! This quiz has you pegged πŸ™‚

  16. Lindsay

    This is very cool. Would be great to use with clients who are unsure about their color preferences!

    1. Jamie

      Great idea Lindsay!

  17. Noor

    Classic and refined, I knew it.

    1. Jamie

      Yep – that fits your aesthetic for sure!

  18. Sarah Anne Hayes

    This was super fun! I just recently updated my color palette and website to match, so it was fun to discover that the result I got (Feminine Beauty) had a few of the colors I use in my palette incorporated!

    1. Jamie

      So glad the quiz has you pegged! Love all of the color palettes included in the feminine beauty download!

  19. KErcia

    oh my gosh, Jamie, this was so incredibly fun!!! I love how you set yourself apart with fun and interactive posts like a quiz! I got vintage artisan (which didn’t surprise me, but it was still fun, haha!) πŸ™‚

    1. Jamie

      Thanks Kercia! I will have to brainstorm another quiz idea!

  20. Briana

    Oh my goodness! I love this! Such a fantastic idea. I got classic + refined πŸ™‚ I looked at the palette and some of the colors are what I have in the works for my rebrand! Awesome!

    1. Jamie

      Love hearing the results! You can download more palettes if you want a variety πŸ™‚

    1. Jamie

      I love it! Totally fits with your site πŸ™‚

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