Have you ever wondered how to get “premium” clients that give you zero revisions and repeat work?

• A standout Instagram presence?
• A beautiful portfolio?
• A highly converting website?

While each of these is a great effort, I believe there is one thing that will give you premium design clients every time.

A premium friction-free process.

… but the industry standard most of us have been taught doesn’t consider the client psychology that goes into getting zero revisions that build trust for monthly retainers.

AT LEAST NOT IN A WAY THAT:

• Has clients approving the first proof 95% of the time
• Perfectly blends client involvement while allowing the designer to lead
• Encourages clients to book repeat work
• Allows you to have harmony in your schedule
• Avoids overwhelm with pricing and project management

The industry standard teaches presenting multiple design concepts… leading to multiple revisions. Custom proposals for each client (new and old)… that leads to pricing overwhelm, and often under-pricing repeat design work. Retainers that don’t set appropriate boundaries for clients… leading to anxiety at the end of the month scheduling unused hours.

I know this because for years I followed the industry standard as I thought it was the only way.

Spruce Your Studio will help you:

• Simplify your studio — by creating a signature service, and repeat client framework
• Snag zero revisions constantly — follow our Zero-Revision Method to gain trust from your clients, protect your peace from endless revisions, and more time back to your studio.
• Easily price your services — no complex math or guesswork on the “value” of your services. Follow our straightforward methods to streamline your process, and ease pricing confusion.
• Book profitable repeat client work — this is where the secret is to a sustainable, easy, and profitable studio that serves your clients well! Our unique design day model works best for repeat clients and retainers.

If you focus on getting zero revisions and repeat clients, you’ll have a friction-free design studio that brings harmony to your studio, and profits to your pockets.

Without needing a new marketing strategy, loads of followers, or a website overhaul ;).

Module 1

Your Sold-Out Signature Service

• How to package and position your core service to attract ideal clients (and nope! This doesn’t mean you need to “niche”)
• Real examples for packaging design services that sell
• Simple strategies to define your ideal client, so you can tailor your offering specifically for them
• The skinny on pricing methods: The pros + cons of a flat rate, hourly, day rates, value-based, trade work and retainers, and when we recommend you use (or don’t use!) them.

Additional Resources:

• Expert training with my business strategist on building enticing packaged services (including my top 3 examples of designer-specific packages!)
• My top 5 real designer sites so you can see examples of what works for our industry leaders.

Module 3

Repeat Clients

• Get started with our unique Design Day model — from one-off days to retainer day rates.
• How to successfully incorporate a day rate service into your studio so that you’ve got easy and reliable repeat client services. Goodbye complex quotes, timelines, and pricing!
• My secrets to trimming down your marketing efforts by landing repeat clients (it’s money on autopilot and takes so much stress out of running a business!)
• How we balance day rates with our core service, and our unique retainer models (our students have booked 3-day rates right away, and some even earned $100k/year using these methods alone!)
• Recorded Q&A with designers all about day rates. All your questions will be answered in this hour-long Q&A session

Additional Resources:

• Behind the scenes of our weekly half-day-rate retainer service — how we structure our retainers, behind the scenes of our project management software, messages, and file delivery.
• Incorporating day rates with a team — the pricing and process for collaborations

*Photo by Clara Jones Photography

Ohhh… this sounds good!

How much is the investment?

• You could pay for a few university design classes — about $10k per semester. This is how I gained my 4-year designer education… and there was not one business course taught!
• … and I charge my clients $5,000 for our signature Zero-Revision brand identity package. And $1k+ for our design day service.
• But the honest truth? I want to help designers eliminate friction in their design studio, work with lovely clients, and get easy repeat work. Our methods have worked for nearly 1,000 designers, and I’d love for more designers to enjoy a friction-free design studio.
• You won’t pay $5,000. Or heck, even $1,000 🙂

Instead, you can get instant access starting at $497!

Get Started

BONUS #1

Client Swipe Files

A collection of 65 canned responses, perfectly bridging client boundaries and approachable communication.

Here’s just a handful of the scripts you’ll have at your fingertips:

• Project inquiries — Responding to an ideal client, to saying “we’re not the best fit”
• Proposals — Sending the quote, following up after no response, to when a client says your quote is too high.
• Project communication — Every. Single. Message. You need to communicate throughout the project. Including project kick-off, gathering content, sending the proof, responding to not-so-ideal feedback, and more!
• Client sticky situations — Responding to scope creep, letting a client go, responding to a client who has gone MIA, and much more.
• Design days — Pitch your first design day, inform past clients you are transitioning to day rates, native files requests, book additional days with the client when you don’t finish a project, and more.
• Ongoing client emails — Increasing your rates, testimonial requests, rush-fees, and more.
• … and more!

Goodbye typing out similar responses over and over and umming and ahhing over what to say in your client communications.

“I love the swipe files. I open them up daily, haha!” – Natasia

“The swipe files alone have been completely worth the cost and have saved me so much time ALREADY. I’m NOT a writer and I’m super awkward and take forever to email and constantly have someone look it over or second guess myself 😂😭. I am so excited about this course and to implement everything. I already feel much more confident!” – Melanie

BONUS #3

Discovery phase bundle

One secret to getting consistent Zero-Revisions? A bulletproof discovery phase.

Here’s what’s included:

• Brand Identity Design Client Questionnaire — get to know your client + their customers thoroughly through the exact questionnaire our team uses.
• Web Design Client Questionnaire — gather all the web-specific details, and use our trick to gather content early. We know this can make or break a project!
• Discovery phase template — Use our simple Discovery Phase template to walk clients through the strategy. Included are the questions we ask during this phase, that help us nail it!

“Today I had a meeting with a client to go over the Discovery Phase and she got so emotional through the process that she cried! It was lovely to see that we were connecting on a deeper level and that she truly appreciated the work I had put in. The little things I’ve implemented so far from the course are really paying off. It’s been rewarding on every level!” – Belen

BONUS #5

Automated brand guideline template

Equip your brand identity design clients with a comprehensive Brand Guideline PDF.

In this 20+ page InDesign template, you’ll find:

• Automations! Saving brand guidelines can eat up your time, so to make it easy, I’ve created a unique + simple automation to easily update your brand guideline for each client.
• Beautiful and minimal layouts to allow your client’s brand to shine.
  Thoughtful guidance to equip your client to know how to use their brand moving forward.
• Professional yet approachable communication style that makes reading brand standards enjoyable and informative.
• Standards that exceed your clients expectations! We’ve gone above and beyond, and shown how the brand can easily be expanded. Minutes to update, yet so impactful for your clients!

Don’t want the bonuses?

If for some reason you don’t want any of the bonuses, I’m offering a “core” version of Spruce Your Studio.

You’ll get all 33 videos of the course and the resources. But, you won’t get the swipe files, annual retainer case study, discovery phase bundle, design presentation bundle or automated brand guideline bonuses.

• All 33 core Spruce Your Studio videos with 10 hours of training ($5,000 value)
• Best Design Business Resources: our coveted list of best designer contracts, project management systems, books and tools ($100 value)
• BONUS: Client Swipe Files — A collection of 65 client swipe files. From project inquiry, completion, to day-rates. ($150 value)
• BONUS: Case study: $100k Day-Rate Annual Retainers — SYS Alumni Kaila shares how she uses day-rates as annual retainers (yielding her over $100k/year) ($300 value)
• BONUS: Discovery phase bundle — Comprehensive brand + web questionnaires, and our discovery phase template setting the foundations for zero revisions. ($100 value)
• BONUS: Design presentation bundle — 20 custom brand mockup photos, our brand presentation template and the brand rational strategy copy template ($200 value)
• BONUS: Automated brand guideline template — 20+ page automated and comprehensive client brand guideline ($300 value)

You can get the “Core” version of Spruce Your Studio for $497.