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How many clients should you work with at a time?
As your design studio starts building traction and your client list increases, you might be asking yourself: “How many clients should I take on at a time?” I’m answering how many clients we enjoy working with at a time, and why.
Best (and worst) of 2017
Another year in the books, and many lessons learned! Recapping my 2017 year (good and bad), and looking forward to what 2018 has in store.
Read MoreYour limiting factor
Keep it simple. Let’s protect our businesses from burnout, unnecessary complexities and tasks that shouldn’t take priority.
Read MoreGet the gear
A roundup of tools, software and designer must-haves for running a freelance business.
Read MoreYear-long freelance strategy
Are you a chronic multitasker? I’ll admit, I used to take pride in my ability to “multi-task,” until I recognized its downfall. Now I have an iron-clad plan to creating an annual freelance strategy that works.
Read MoreSmall business ≠ Big business
There are so many components to launching a successful freelance design business. What should you focus on first? I’m dishing one of the biggest lessons I’ve learned in my years of freelancing in the start of a new series called “studio of one.”
Read MoreWhat my designs looked like in 2010 (this is embarrassing)
Getting vulnerable over here, and sharing designs that you’ll never find in my portfolio. I’ve come a long way in just a few years in freelancing. It’s taken a lot of mistakes, hard lessons learned and a healthy dose of humility to fine tune the Spruce Rd. process into a well-oiled machine.
Read MoreBook clients without “growing your following”
We’ve all heard it — “grow your following,” “build your list,” “blog” to get clients. Whelp, this post is the exact opposite. Here’s a case of two freelancers, and why you shouldn’t focus on marketing.
Read MoreHow we handle project timelines
Maybe you hit your breaking point during your latest client project and asked yourself, “how can I keep my clients on time with their project?” I’m diving into the nitty gritty, sharing our exact process for creating project timelines.
Read MoreHow to stand out in a crowded market
Google tells me there are 254 million search results for “graphic designer.” You might be thinking “Well, how do you even get noticed online with so many designers?” Listen up! I’m sharing what I did to attract premium clients.
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Swoon-worthy design with a friction-free process.
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